Strictly B2B Wholesale • Volume Pricing • Supplying Retailers & Institutions Nationwide
Wholesale hair care products

Wholesale Category · Hair Care

Wholesale Hair Care Products

Supermarket Distributors of America supplies a complete assortment of wholesale hair care products including shampoos, conditioners, styling products, treatments and ethnic hair care for supermarkets, dollar and discount stores, pharmacies, convenience stores and institutional buyers.

  • National brands and value hair care lines
  • Shampoo, conditioner, styling and treatments
  • Ethnic, textured, kids and family hair care
  • Case, pallet and program quantities available
Browse hair care by focus:

Wholesale Shampoo

Shampoo

How do I choose the right shampoo?

Choose from Pantene, Fructis, wholesale Head & Shoulders, PertPlus, Suave, Vo5, Dove, Flex, Finesse, and many other choices.

Pantene Shampoo

Are all shampoos the same?

No. Shampoos are formulated differently for specific hair types and needs, such as dry hair, oily hair, color-treated hair, dandruff, or sensitive scalps. SDA has a full assortment of shampoo products in bulk quantities.

Supermarket Distributors of America distributes shampoos including moisturizing, volumizing, color-safe, clarifying and anti-dandruff formulas in multiple sizes and pack types.

  • Moisturizing, volumizing and clarifying shampoos
  • National brands and value alternatives

Bulk Hair Conditioner

Conditioner

How do I choose the right hair conditioner?

Choose from Pantene, Fructis, wholesale Head & Shoulders, Suave, Vo5, Dove, Finesse, Tresemme, and many other choices.

Pantene Conditioners

How can I add body and shine to my hair?

If you need some more body or shine in your hair, then check out our Hair Conditioner selection to complement your shampoo selection.

Full assortment of conditioners including moisturizing, volumizing, color-safe, hydrating and extra body formulas in multiple sizes and pack types.

  • Moisturizing, volumizing and keratin repair conditioners
  • Daily, deep and leave-in conditioners
  • National brands and value alternatives

Wholesale Hair Gels & Color Supplier

Hair Styling Gels & Hair Color

How to select the best styling and color products?

We've got the styling and coloring essentials you need! Dep, LA Looks, Studio-Line, Fructis, Nexus, and Pantene gels, plus major national hair color brands to give your customers that perfect look.

Hair Gels | Hair Color

Gels, sprays, mousse, creams, pomades, and vibrant hair dyes to support everyday styling, hold, finishing, and coloring needs across a wide range of hair types and price points.

  • Traditional and alcohol-free hair sprays
  • Gels, mousses, pomades, and creams
  • Edge control, waxes, and finishing products
  • Permanent, semi-permanent, and root touch-up hair color

Hair Repair

Hair Repair Products

Oils, masks, serums and treatment products designed to support repair, moisture, frizz control and scalp health programs in your hair care set.

  • Deep conditioning masks and treatments
  • Hair oils, serums and leave-in treatments
  • Scalp care and anti-dandruff treatments

Multicultural Hair Care

Multicultural & Textured Hair Care Suppliers

In our Multicultural Wholesale Hair Care section, we carry a top selection of relaxer kits, shampoos, conditioners, and hair care & scalp products to make your hair look & feel great! From Dax, UltraSheen, Lets Jam, Softsheen, Ambi, Bluemagic, Dark & Lovely hair colors, Hollywood products, Isoplus, Lusters Pink oil, Magic Shave, and Motions products, we've got you covered!

  • Curl creams, gels and defining products
  • Relaxers, texturizers and conditioning treatments
  • Oils, butters and edge control for textured hair

Kids & Travel Products

Kids & Travel Hair Care

Gentle formulations designed for kids and family use, including tear-free shampoos, 2-in-1 products and detanglers that support everyday family needs.

  • Tear-free kids shampoos and 2-in-1 formulas
  • Kids conditioners and detangling sprays
  • Family-size and value packs

Travel-size and program hair care packs for front-end impulse, seasonal displays, hospitality, campus and convenience formats.

  • Travel and hotel-size shampoos and conditioners
  • Program packs for seasonal and promotional displays
  • Custom assortments available by request

Service

Customer Service & Shipping

We are all about customer service. SDA offers Next day shipping for orders placed before noon and all orders are scanned with bar code readers to insure order accuracy. We are able to ship your order with our trucks, by UPS or any other method you would like.

Hair care wholesale FAQs

Common questions about buying hair care products in bulk from Supermarket Distributors of America.

Customers include supermarkets, independent grocers, pharmacies, dollar and discount stores, convenience stores, wholesalers, hotels and institutional buyers who need a reliable source for everyday hair care products.

Top-selling hair care items include everyday shampoos and conditioners, anti-dandruff formulas, styling gels and sprays, hair oils, multicultural hair care and kids hair care products that shoppers purchase year-round.

Yes. SDA supplies hair care products in bulk case quantities so retailers can lower per-unit costs, simplify replenishment and maintain consistent in-stock positions across shampoo, conditioner, styling and ethnic hair care segments.

Our assortment includes many national and regional hair care brands shoppers recognize plus value and opening price-point lines that help you hit key shelf prices while protecting margin in your hair care category.

Yes. Hair care products can ship on the same order and truck with personal care, oral care, baby care, OTC, paper and household items. This helps you meet minimums, reduce freight costs and simplify receiving at store level.

To request pricing or open a wholesale account, retailers can use our contact form on the SDA website or call (631) 273-3900. A sales representative will review your business information, product availability, pricing and volume discounts, delivery details, service area and categories of interest to help you get started.

Contact Us